Twitter shares rose Monday following reports an activist investor took a stake in the social media service and plans to push for changes.
Elliott Management Corp. has taken a $1 billion stake in the company and plans to nominate four directors to the board, according to a person familiar with the matter who spoke on condition of anonymity. The Wall Street Journal reported the plans on Saturday, also citing an unnamed person. Elliott could be seeking to replace founder and CEO Jack Dorsey, according to the Journal report.
In February the company reported fourth-quarter user numbers that exceeded expectations, but profit still fell as expenses rose. Twitter and other social media companies have been spending more to step up efforts to remove misinformation, abuse, hate speech and spam.
Twitter and Elliott Management declined to comment.
Shares jumped $2.78, or 8%, to $35.99 in midday trading Monday.
Founded in 1977 by Republican billionaire Paul Singer, Elliott has stakes in or owns a wide array of organizations including bookseller Barnes & Noble and soccer team AC Milan.
Elliott is known for pushing for changes at companies it invests in. In September it took a 1% stake in AT&T and advocated for selling assets and paying down debt. AT&T eventually agreed to look for more parts of its business to sell off and add two new board members. Elliott also advocated for changes at eBay, and the CEO of that company, Devin Wenig, stepped down in September.
Do you love posting photos or videos on Instagram frequently while wearing a new shirt, or cooking a new recipe, or visiting an awesome restaurant, or exploring nature? Posting contents on Instagram, you can easily get some likes and/comments from the people you know. These engagements may give you some temporary excitement adding no monetary value in your real life. What if, you can utilize Instagram to upgrade your lifestyle in addition to entertainment? Let’s talk about how to make money from Instagram.
Millions of people are posting contents on Instagram every hour. Can everybody make money from it? Before you think about earning money from Instagram, you have to build a potential Instagram account.
Starting the journey from October 2010, Instagram (also known as Insta) was initially downloadable only from iOS. But since 2012, the Instagram app is available in Android and Windows OS. So, you can easily download Instagram app from the internet and create a profile. All you need is a well functional Smartphone with a speedier internet connection. While opening an account choose a username that well represents your niche. Now how to choose your niche?
If you post photos/videos randomly on different issues, products and facts, your profile may get followers. But it won’t create a customer base. To get connected with like-minded people on Instagram, you need to pick a definite niche. You can pick a niche following your passion, like travelling, fashion, cooking, Yoga, etc. If you have any specific skill, like writing, programming, etc., then you can choose that field as your niche. Besides this, your local business can be your niche. When you know your niche, you can post related contents on Instagram and engage with people bearing similar interest on that niche.
However, without a professional outlook, your profile can hardly attract an audience beyond your circle. Now how to make your Instagram profile look unique and professional? While opening an account in Instagram, you will find several options including, Profile Picture, Username, Website Link, and Bio. Each of these options is valuable for creating an attractive Insta profile. For instance, choose a valid – not taken by other members – Username which will help people find your niche from the Insta search. Then, if you have any personal/business website, put that link in your Insta profile. In the bio section, you can write a short biography which will inform the audience about your persona, knowledge and experience.
Everyday millions of people are posting photos/videos on Instagram, but few of them can convert those contents into money. It doesn’t matter how many likes/comments/followers you get, it will all go in vain, if your followers don’t trust your words and/or actions. Now how to gain the trust? The key is to add value to the community. For example, you have chosen digital marketing as your niche. Now you can post helpful videos, and info-graphs regarding this niche. Your contents can help the Instagram users who are interested about Digital Marketing. Thus, you can create an authority for your niche.
Many Instagramers think that huge investment is needed to get followers on Instagram. However, fake/paid followers have nothing/little to do with your earning on Insta. Managing organic followers are the best way to develop a brand and gain the potentiality of earning. Now how to Get Followers Organically? The key strategy is building community engagement.
In simple words, you have to do some research on your niche to get some ideas about what people are looking for. Try to find problems that people are talking about. And try to offer some solutions as tips, tricks, guidelines, etc. Learn how to create more engaging posts regarding those topics. Make sure your content adds value to your Insta followers in their real life.
There is another misconception that you need about ten thousands of followers to make a handsome amount from Instagram. Surprisingly, the reality is different! If you can reach the target people, you get high chance to convert your contents into money. To engage with the community, you can interact with your viewers/followers through the comment section. You can also visit other Instagram profiles regarding your niche, follow their posts, and leave value adding comments in those contents. Following those comments, some audience can visit your Instagram profile.
When you post a photo and/or video content in your Instagram profile, find some relevant keywords. You can do keyword research through free/paid tools, like Keyword Revealer, Long Tail Pro, etc. Then input those keywords below your content. Don’t forget to put Hashtag “#” with each keyword. You might know Hashtags work like magic in connecting your content organically with the wide audience of Insta. For instance, when you post any content in Instagram regarding digital marketing with hash tags like “#DigitalMarketingTips”, Instagram’s search algorithm is supposed to show your content to viewers who inputs any query about “#DigitalMarketing”.
When you have successfully built a professional Instagarm profile enriched with value-adding contents as well as organic followers, your profile is ready to step towards monetization.
Nowadays, diverse reputed e-commerce platforms like Amazon, Wal-Mart, etc. are offering Affiliate Programs. Besides these, many local Brands offer affiliate commission for selling products. Now how does it work? If you post a photo wearing a T Shirt of “X” company, then put the product link in the description. A single click on this link will take the viewer to the website/product page of “X” company. When any viewer buys that product, you will earn a definite amount of affiliate commission offered by the “X” company. Usually, the rate of affiliate commission varies from 4 to 10 percent depending on the respective company rules and product category.
When your Instagram profile earns a considerable number of followers, you can apply for Paid Partnership with different reputed brands. Then you can post sponsored contents and earn money. It is a common trend that celebrities take lump sum for posting sponsored reviews. To attract the sponsor, you have to grow a trustworthy Instagram account so that people want to listen to what you say and/or display.
If you own a local business, Instagram can be a great platform for promoting your products/services to a wide community. Like Facebook, Instagram is a powerful social media platform to aware people about your online business. However, don’t try to sell products right after building your profile.
Before you dive into monetization, take some time to build a brand value and create community engagement. Post some how-to contents regarding your business-niche to help your audience. For instance, if you own a pet store, work on ‘Pet’ niche in Instagram. First, invest several months for continuously posting photos and/or video regarding various pet issues. Then, try to introduce your pet products to your viewers and tell them where they can buy those products. Thus you can promote your physical stores and/or online sales page.
What if you don’t have any physical store and/or online business, and your follower number is not big enough to attract the brands for publishing sponsored content, but you still want to make money from Instagram. Yes, it is highly possible! Instead of products, you can sell your skill.
Suppose, you have proficiency in Digital Marketing, now you can post several helpful videos on Instagram to teach people Digital Marketing free of cost. Later, you can launch a paid video series to teach advanced level strategies of “Digital Marketing”. You can sell diverse kinds of digital products like eBook, Digital Marketing Package Service, etc.
The American Photo/Video sharing Platform Instagram has gained worldwide popularity among people of different age, race, and religion. Beyond social networking, Insta can be a potential source to make a stable income. First, pick a definite niche following your passion, skill or business. Then, share helpful contents to enlighten the audience. Make your Insta Profile look professional. Work continuously, until your profile creates community engagement and gains trust of your followers. If you can create brand value, you would be able to make money through affiliation, sponsored posts, selling digital products, and promoting local business to your audience. On the whole, take Instagram as a platform for both helping people and feeding your wallet.
Facebook decided Friday to allow a type of paid political message that had sidestepped many of the social network's rules governing political ads, in a reversal that highlights difficulties tech companies and regulators have in keeping up with the changing nature of paid political messages.
Its policy change comes days after presidential candidate Mike Bloomberg exploited a loophole to run humorous messages promoting his campaign on the accounts of popular Instagram personalities followed by millions of younger people.
It used to be clearer what's an ad and what isn't — and thus what's subject to disclosures and other rules. With social media, a campaign can pay celebrities and other influential users to spread a message on their behalf, without ever buying an ad and be subject to its rules.
"This is a new kind of activity that simply didn't exist when the rules for internet political communications were last updated," said Commissioner Ellen L. Weintraub of the Federal Election Commission.
The change involves what Facebook calls "branded content" — sponsored items posted by ordinary users who are typically paid by companies or organizations. Advertisers pay the influential users directly to post about their brand.
Facebook makes no money from such posts and does not consider them advertising. As a result, branded content isn't governed by Facebook's advertising policies, which require candidates and campaigns to verify their identity with a U.S. ID or mailing address and disclose how much they spent running each ad.
Until Friday, Facebook tried to deter campaigns from using such branded content by barring them from using a tool designed to help advertisers run such posts on Facebook and Instagram, which is owned by Facebook. Friday's rule change will now allow campaigns in the U.S. to use this tool, provided they've been authorized by Facebook to run political ads and disclose who paid for the sponsored posts.
"After hearing from multiple campaigns, we agree that there's a place for branded content in political discussion on our platforms," Facebook said in an exclusive statement to The Associated Press. "We're allowing U.S.-based political candidates to work with creators to run this content."
Politicians still won't be required to disclose how much it paid the influencers to run the posts.
The Bloomberg campaign had taken the unconventional step of paying social media influencers — individuals with huge followings — to post Bloomberg memes using their Instagram accounts. Different versions of the sponsored posts from the Bloomberg campaign ran on more than a dozen influential Instagram accounts, each of which have millions of followers.
That effort skirted many of the rules that tech companies have imposed on political ads to safeguard U.S. elections from malicious foreign and domestic interference and misinformation. Online political ads have been controversial, especially after it was revealed Russia used them in an attempt to influence the 2016 presidential election. In response, Facebook has rolled out a number of rules to prevent a repeat of that, though it has declined to fact-check political ads and refuses to ban even blatently false messages.
The Bloomberg campaign's memes showed the 78-year-old candidate, in a tongue-in-cheek awkward fashion, chatting with popular social media influencers with names like "Tank Sinatra," asking them to help him raise his profile among younger folk.
"Can you post a meme that lets everyone know I'm the cool candidate?" Bloomberg wrote in one of the exchanges posted by an account called F(asterisk)(asterisk)(asterisk) Jerry, which has nearly 15 million followers on Instagram. The candidate then sent a photo of him wearing baggy chino shorts, an orange polo and a zip-up vest.
F(asterisk)(asterisk)(asterisk) Jerry's account then replied, "Ooof that will cost like a billion dollars." Bloomberg responded by asking where to send the money.
With the sponsored posts, Bloomberg's campaign said it was reaching those who might not be normally interested in the day-to-day of politics.
"You want to engage people at every platform and you want them to feel like they're not just getting a canned generic statement," campaign spokeswoman Sabrina Singh said of the campaign's strategy.
The Bloomberg posts weren't much more than self-deprecating humor used to sell a candidate's old guy appeal, using a tactic that until now was largely used to sell skin care products or clothing-subscription services. But the lack of oversight and clear rules around influencer marketing, not to mention their effectiveness in reaching younger audiences, makes them ripe for misuse.
It's not yet clear if Facebook's sudden policy change will close all the loopholes, though the company says the issue represents a new territory and its approach could change over time. The same goes for regulation, too, which is even further behind than the tech companies.
The Bloomberg campaign declined to say how much it paid for the sponsored posts, or if it had more of them in the works. The posts did not appear in Facebook's ad transparency library, which catalogs the political ads that campaigns buy directly from Facebook or Instagram, and tells users how much was spent on them. Bloomberg's campaign told the AP on Thursday that Instagram did noty require the campaign to disclose that information on the sponsored posts it ran earlier this week. With Friday's change, the campaign would need to add the posts to the library, though it still wouldn't need to disclose spending amounts.
Facebook said Wednesday that its stand-alone messaging app WhatsApp has reached the milestone of 2 billion global users.
Facebook renewed its commitment to securing the instant messaging service with end-to-end encryption, to protect its users in their private online communication.
"Strong encryption acts like an unbreakable digital lock that keeps the information you send over WhatsApp secure, helping protect you from hackers and criminals," Facebook said.
WhatsApp is the second social media platform in the world to cross the 2-billion threshold, after its parent company Facebook, which had 2.5 billion active users every month by the end of 2019.
Facebook bought WhatsApp in 2014 for 19 billion U.S. dollars, with the messaging app amassing 1 billion users in 2016, before the figure climbed to 1.5 billion two years later.
Today adults mostly spend several hours every day writing posts, uploading photos/videos, sending comments/messages, or checking notifications on Facebook. According to research, excessive use of Facebook is wasting our precious time, mental peace and physical health. However, in this situation it would certainly be a windfall, if you can utilize Facebook to fatten your wallet. Yes we are talking about how to earn money from Facebook. Pioneering the realm of social media platforms with more than two billion users worldwide, Facebook has more to offer beyond social networking. Facebook can be a stable source of income if you can follow the right strategies. Stay with us to learn some effective ways to make money with Facebook.
You can’t expect to start earning from Facebook overnight. If you want to earn a handsome amount from Facebook, you have to work in a planned way. Before you expect earning, you have to create earning potential. Let’s see how to prepare you for monetization from Facebook.
The first step to earn from Facebook is to define your niche. Your niche can be your passion or skill like writing, graphic designing, or any kind of local business, like boutiques, Home Food Delivery, etc. When you are definitely confident about what niche you have potential in, learn the relevant skills/techniques/strategies to nail it down.
After defining your niche, create an attractive Facebook Fan Page and/or group for your niche/business. Facebook fan page can be the right place where people – who share interest in your niche – can get the opportunity to know you. The motto of creating Facebook Page/group is to build communication with your target audience.
After opening Facebook Page and/or Group, you need to connect with like-minded people who have interest in your niche. You can attract followers to your Facebook Page and group through utilizing different Facebook features like publishing quality Facebook posts, notes, live videos, setting events, etc.
However, Facebook has billions of users. So, people will not pay attention to your Page/Group, if you are ‘nobody’. So, you need to develop a trustworthy persona/authority. Certainly, it will take patience, and effort.
If you want to build your audience like a ‘Pro’ and want the audiences to listen to your voice, try to develop yourself as an ‘influencer’. The term ‘Facebook Influencer’ refers to an individual who has substantial amount of followers in a specific niche. The influencers can utilize their knowledge, skill, position, etc. to build relation with their audiences which is based upon trust, and respect. An influencer can be a celebrity, industry leader/expert, blogger, content creator, etc. The number of followers may range from thousands to millions depending on type of niche.
If you don’t have a local business, and still you want to earn from home with Facebook, then you must have skill in a specific niche like graphic design, photography, content writing, programming, etc. Having a Skill will make it easy for you to create quality content which will attract like-minded people to your Facebook Fan page or group. In other words, you can be an influencer by helping other people through sharing your experiences regarding your skill. For instance, if you have expertise in photography, you can share tips and techniques about how to capture great photos.
Picture Credit: Toucan Asia
When you know your niche, and have built an audience in your Facebook Fan Page/group through organic way or paid campaign, you are ready to earn money from Facebook. Let’s focus on some methods to earn from Facebook.
Facebook is a great platform to run an online business. You can also sell products through Facebook page, even if you have physical stores. Facebook page can also be a great platform to sell skills and services. And, if you have any expertise in a certain niche, you can sell that skill through Facebook.
You can sell products through your own Facebook Fan Page or group, when it has a good number of followers/members who trust you. Besides promoting sales through own Facebook Fan Page, you can sell your products, skills and services through different ‘Facebook Buy Sell’ groups. There are numerous groups in Facebook for buying and selling products from multiple sellers. Some groups may charge a nominal registration fee to allow your post.
If you work as an affiliate marketer, you can utilize Facebook to earn affiliate commissions. Now how does it work? Many reputed Brands and ecommerce websites like Amazon, Flipkart, etc. allows their affiliate associates to share product links on social media platforms like Facebook. If any a Facebook user clicks on your posted affiliate link and buys that product, you will earn an affiliate commission. The rate of commission varies depending on type, category and price range of that specific product.
The ultimate goal of an Influencer is to build authority. Using this authority an influencer can impact upon the followers’ minds, especially their purchase decision. Many brands are engaging Facebook influencers to promote their products and services to Facebook users. As an influencer, you can deliver sponsored contents (posts or live videos) through you Facebook Fan Page/ group. Besides these, influencers can sell their own products, services and skills through Facebook.
If you own a small-scale business, you can advertise your products/services through Facebook ads to get sales and earn money. Facebook purchasing funnel is a consumer focused marketing model which involves journey of potential consumers towards product/services. But does it really work?
When you post content on Facebook, the system will encourage you to run paid Facebook campaign, which is termed as ‘Boosting’. You can invest some money in Facebook paid advertisements (Boosting), to promote your Facebook page or post to reach more people in limited time.
While creating Facebook advertisements you can choose your target population based on several parameters like geographic location, age group, sex, etc., which will divert targeted audience towards your Facebook Sales funnel. Thus, Facebook ads can be a great way to make money through sales funnel.
Picture Credit: Vidooly
You can boost your own Facebook Post, Facebook Fan Page, or Facebook Group, to engage with a wider audience and promote your product/service. You can also work as a ‘Facebook Marketing Professional’ who sells services of creating and posting Facebook advertisement campaigns for other people’s businesses. Facebook marketers can offer digital marketing service to corporate and earn good money.
If you are a Pro in managing social media, you can take it as a profession (called ‘Social Media Manager’) and get paid. The responsibility of a Social Media Manager is to manage corporate social media (like Facebook) accounts that include post scheduling, building audience, monitoring campaign success, creating graphics, etc. Many brands and companies hire professional Social Media Manager to carry out brand promotion and product sale through diverse social media platforms including Facebook.
You may know that Facebook is indexed on the Nasdaq Composite as a publicly traded company. Like any other stock market investment, you can buy Facebook’s stock share ‘FB’ and earn profit. However, the FB stock price can fluctuate every day, so it is recommended to invest wisely.
So far we have highlighted on the best ways to make stable income from Facebook. Besides these, there are some other opportunities to earn some extra cash using Facebook platform. For instance, many Companies and Brands offer ‘Give Away’ or contest for sharing their post to other Facebook Pages or Groups. You can invest some time to participate in those contests. If you win, you can earn gifts, Gift Cards, or cash.
What is more? Any Facebook Fan Page or group holding a good number of followers can be considered as a sellable product. So, you can make some extra bucks selling Facebook Page/group. Some people sell ‘Facebook likes’, though it is not considered as a prestigious profession. Besides these, you can use your Facebook account/fan page for personal branding and searching jobs.
Picture Credit: Gizbot
Facebook is a continuously upgrading social media platform, which has no geographical boundary. Facebook is offering bunch of prospective features, like creation of Facebook Page, Facebook Group, running Facebook ads, etc. You can utilize these features and tools to reach more audience, sell products/services and earn money. However, to make money from Facebook in a stable way, don’t treat your fans/followers life a commodity; rather serve them like a friend, mentor and helping hand. And remember that you can’t sell certain kind of items through Facebook, like Tobacco, Alcohol, Certain types of healthcare products, illicit drugs, Weapons, Firearms, Real money gambling products, Wild Animals, etc. On the whole, Facebook can be a goldmine for you, if you can work strategically with patience and skill. Happy Facebooking!
Read: Monetizing Your Blog.